{"product_id":"noughty-purple-reign-shampoo-250ml","title":"Noughty Purple Reign Shampoo 250ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBanish brassy, yellow and orange tones with this tone correcting, 97% natural purple shampoo. Blonde, silver and grey hair is left looking brighter, fresher and rejuvenated. Enriched with blueberry and blackcurrant to help keep hair looking and feeling healthy whilst replenishing lost moisture. Reign supreme.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTone Correcting\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eColoured Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eBrightens\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eActivate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-grid grid-x\"\u003e\n\u003cdiv class=\"cell large-6 small-12 content-block\"\u003e\n\u003cdiv class=\"product-content\"\u003e\n\u003cdiv class=\"shopify-section\" id=\"shopify-section-product-content\"\u003e\n\u003cdiv class=\"product-tab-wrapper\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\n\u003cdiv class=\"tab-block j-tab-ingredients\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua\/Water\/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"scent-banner\"\u003e\u003c\/section\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":54418801623224,"sku":"fmt1792324089844","price":7.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/2691\/3720\/files\/noughty-purple-reign-shampoo-250ml_1.png?v=1792324094","url":"https:\/\/www.elmfable.com\/products\/noughty-purple-reign-shampoo-250ml","provider":"My Store","version":"1.0","type":"link"}